“When I have complex, highly variable direct mail programs,
Suncraft works with my team to handle all the details."
Suncraft announces the launch of SUNTRAC
July 16, 2014
SunTrac is our mail visibility tool.
The system uses USPS provided tracking information to report, on each mail piece, as it moves through the postal system. This allows us to provide an estimate of the in-home delivery date of each piece. Daily reports confirm when your message is getting to your customers. Knowing when the message is received can often predict the response rate of the campaign. This knowledge is being used to aid in the synchronization of multi-channel marketing events, scheduling of store and call center staff and to plan future marketing campaign strategies. Reports can be customized to track results by in-home date, store/location, state, or any other variable.