CASE STUDIES

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Paper Tonnage/Cost Savings


A retail client approached Suncraft looking to keep their current format but take advantage of Suncraft's unique press cutoffs.  The personalized Self Mailer was a 12pp 6x9 backbone pasted booklet sealed with a line of hot melt glue on the face.

 

Suncraft altered the head/foot size from 9" to 8" to fit Press 4/5 eliminating most paper waste for the run.

 

Original paper tonnage:  540,100 lbs.

New paper tonnage: 399,700 lbs. 

 

Total paper tonnage savings: 140,400 lbs

Translated to total cost savings: $60,372 

Costs down / Response Up

 

A gaming client approached Suncraft looking for a format with long life visibility at a reduced cost as the refrigerator magnet had become cost prohibitive for them.  The coupon format, which has progressive coupon redemption dates, needed to last in the home for over a couple of months.

 

Suncraft created an innovative duplex imaged self-mailer design with a series of perforated progressive coupons that adhere to a refrigerator with Suncraft removable transfer tape.

 

The format ran successfully and regularly provides response rates of 8-10%.

 

POSTAL NEWS @ SUNCRAFT

99.9% MAIL ACCEPTANCE!!!!

 

Suncraft Technologies has been recognized by USPS for achieving a nearly perfect mail acceptance rating. 

 

SEAMLESS ACCEPTANCE

 

On June 23, 2014, Suncraft announced its certification of U.S. Postal Service (USPS) Seamless Acceptance - the first in the Great Lakes Region - to ensure clients' direct marketing messages will be delivered to consumers with greater speed, efficiency and accuracy. 

 

SUNCRAFT FTP LINKS

To Upload Data Files To The Data FTP, Please Click Here

 

To Upload Print Files To The Prep FTP, Please Click Here
Prepress Files Should Be Compressed

 

If you have any Questions or Issues, 

Contact Dave Lauritzen
Email: dlauritzen@suncraft-tech.com

 

CONTACT US

1301 Frontenac Road  Naperville, IL 60563

Tel: 630.369.7900
Fax: 630.369.7070

 

E-Mail: sales@suncraft-tech.com

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